Mon. Sep 26th, 2022

Sociology homework help. Public relations a research-based social scienceis a management functionis socially responsibleAll of the above.None of the above.The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.marketingrelationship managementadvertisinghuman relationsintegrated marketing communicationsThe “Got 2B Safe!” program ________.coincided with the launch of a new line of child-abduction prevention productswas closely aligned with Honeywell International’s mission statementfeatured a famous Hollywood actor as its leading spokespersona and bb and c”Meltdown Monday” refers to ________.the failure of a nuclear power plant in Pennsylvaniathe day the global warming treaty was rejected by the U.S. Senatethe day Wall Street reacted to the financial problems of AIGwhen a well-known ice cream maker lost all electricity at its biggest storage facilitythe government’s response to Hurricane KatrinaThe execution phase of the public relations process is known as ________.communicationpropagandaevaluationresearchplanning6.Decision-making based on research is known as a(n) ________ approach.a. theoretical b. heuristic c. experiential d. cognitive e. foolhardy________ is one of the four steps in the public relations process.a. Publicity b. Planning c. Promotion d. Programming e. PropagandaPractitioners who act for the good of a relationship, rather than just one side of a relationship, are fulfilling a(n) ________.independent endorsementpress agent roleconsultant’s rolemanager’s roleboundary spanning roleAccording to a 2000 PRSA/IABC survey, the most important ingredient in job satisfaction was ________.making a good incomeearning the respect and recognition of otherscreative opportunitypersonal satisfaction from a job well donecareer advancementWhen faced with allegations that its response to Hurricane Katrina had been inadequate, officials with the American Red Cross ________.conducted an internal investigationdenied the allegations and said “no comment”announced a series of reforms and met with their chief accusera and ba and cPostmodern critics of public relations say _____.the profession is no longer relevantnot all public relations activity occurs within the workplaceit is all about marketingAll of the above.None of the above.According to Professor David Dozier, persons who make policy decision and take responsibility for the success or failure of public relations programs are known as public relations ________.a. professionals b. technicians c. specialists d. managers e. practitionersAccording to a 2010 Institute for Public Relations Research survey, on what task will managers spend the most time by 2015?writingplanningmarketing communicationsmaintaining an organization’s reputationlinking communication strategies to organization goalsThe attempt to have a viewpoint accepted at the exclusion of all others is ________.publicitypropagandapublic informationpress agentrypublic relationsTheodore Roosevelt is remembered for ________.his “Declaration of Principles”writing Crystallizing Public Opinioncultivating public opinion more than his predecessorsinventing press agentrycreating the Creel CommitteeWho was known as the “father” of public relations?Shelly SpectorWoodrow WilsonBarry SpectorEdward BernaysNone of the above.Edward L. Bernays’ critics claimed that he ________.was dishonestdidn’t understand the plight of poor peoplewas a Nazi sympathizerwas sexistwas too self-promotionalDoris Fleischman was the wife and influential business partner of ________.Ivy Ledbetter LeeGeorge ParkerGeorge CreelEdward L. BernaysP.T. Barnum”Torches of Freedom” refers to ________.a Liberty War Bond campaignan effort to make it socially acceptable for women to smoke cigarettes in publica public relations tactic used to raise money for the Statue of Liberty restorationthe slogan of the Office of War Informationthe nickname given U.S. propagandists during World War IAccording to Census Bureau estimates, what will be the largest minority group in the United States in 2020?Native AmericansHispanics/Latinosnew immigrants from non-European nationsAsian/Pacific IslandersBlack AmericansA public in public relations is defined as ________.any group of people with more than one memberany organized special interest groupany group in which members have a chance of being selected for a focus groupany group that represents a larger group in societyany group whose members share a common interest in a particular situationDemographics describe things such as ________.income and genderopinions and attitudesage and racea and c onlyAll of the above.A group that can directly influence your organization’s abilities to achieve its goals is known as ________.a primary publican intervening publica latent publican aware publica secondary publicEmployees are usually considered ________.a traditional publica nontraditional publican internal publica and b onlya and c onlyThe group that spends the most money are consumers ages ________.18-2526-3435-4445-5455-64

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